How do you become a brand ambassador

How do you become a brand ambassador

Time and time again, we receive applicants, invite them to an interview and ask them “What is your expectation of your role?” Most interviewees find themselves stumbling on their words, and basically unsure what roles you could be considered for and what you would be doing.

So, if you are wondering how to become a brand ambassador, it is essential that you are across on what your role could be and your potential responsibilities.


Brand Ambassadors are employed by companies to essentially increase sales, increase brand awareness and present a brand positively in a public environment.

They act as a spokesperson and deploy a range of promotional strategies which raise a brand’s public profile, including event marketing, customer service, customer engagement, distribution of marketing material, handing out free products, TV and radio commercials, and sponsorship cross-promotions.

The number one objective is to create a fun and memorable experience for consumers.

Brand Ambassadors are typically very outgoing in nature, often acting as the “face” of a business and having a well-established personal social media following, public image or business network. They form a deep understanding of a brand, its related products, style and target consumers to facilitate a personal connection between the brand and its audience.

Brand Ambassadors may work on a contractual basis with one or more brands, or within the marketing department of a business. They commonly work with businesses in the fashion, TV and film, consumer goods, non-profit, sports and entertainment and food and beverage industries.


  • Sampling products (e.g. high foot traffic areas, within retailers)
  • Distributing marketing material (e.g. posters, flyers, pop-ups)
  • Sticker bombing (e.g. guerrilla marketing)
  • Working at pop up brand activations and events
  • Increasing brand awareness by wearing branded uniforms or costumes (branded shirts, branded hats, costumes, etc.)
  • Setting up and breaking down events (e.g. tents, tables, banners, etc.)


It’s important to keep in mind that a majority of brand ambassador positions require you to be 18 years or older to apply. Once you start working for a particular event, the hiring manager will notify you when there are more in your area. But you should still sign up with multiple agencies and platforms. The more agencies that you subscribe to, the more emails and offers you’ll receive.

Gigs go fast, so it’s important to stay on top of your emails and offers. Just because you apply to a job, doesn’t mean you’ll get it. You’re not officially booked for an event until you receive a confirmation email.

Think you have what it takes to be one of our Brand Ambassadors?  apply directly HERE. We cannot wait to hear from you!

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