Scalable experiential marketing strategies provide brands a creative, engaging solution to generate revenue, drive loyalty and reset perceptions. Scalability is one thing we love about experiential marketing. A good experiential marketing campaign is designed with scale in mind. It’s in the early planning and idealisation stages when you should evaluate how the overall activation can be scaled up or down. Scale up to either reach more people, enter new markets or incorporate more interactive engagements. Scale down to cut… Continue reading Tips for Experiential Marketing Strategies
Whether you are looking for 1 event staff member or 100 event staff members we can cater small and large scale event staffing requests! We have event staff around South-East Queensland from Brisbane, The Gold Coast, Sunshine Coast, Toowoomba, Ipswich and even other regional or rural areas. If we don’t have enough available crew in your area that fit your requirements, we will hold pre-screening interviews and castings to make sure we get the right… Continue reading Event Staff Brisbane | Event Staff Sunshine Coast | Event Staff Gold Coast
It is true, at first glance people may think starting an e-commerce business is easy, growing an e-commerce is easy, and staying present and on trend is easy. Well News Flash, it is no as easy as it sounds! Sure, there are countless e-commerce success stories out there, but the practical details behind the success is rarely shared because at the end of the day, it takes an army to start, build, and scale a… Continue reading Scale your E-commerce business
Thinking of joining the FPP Team – Here is what you will need to know! DO YOU QUALIFY It’s important to keep in mind that a majority of positions require you to be 18 years or older to apply. THE HIRING PROCESS We take our hiring process seriously, as you will be the face of our brand, and many of our clients – so we want to make sure you fit our brand! Apply via the… Continue reading Thinking of joining the FPP Team – Here is what you will need to know!
How do you become a brand ambassador Time and time again, we receive applicants, invite them to an interview and ask them “What is your expectation of your role?” Most interviewees find themselves stumbling on their words, and basically unsure what roles you could be considered for and what you would be doing. So, if you are wondering how to become a brand ambassador, it is essential that you are across on what your role… Continue reading How do you become a brand ambassador
Multi-touch campaigns reach your target market with a consistent message in a variety of formats to reinforce your brand and message. With a Multi-touch campaign you can maximise effectiveness by reaching out to prospects in a variety of ways at one time. Which is ultimately the perfect marketing strategy for brand awareness, increased sales and getting to as many people as possible, online and offline. A very basic example of multi-touch marketing: Offline Conduct a… Continue reading What is Multi-Touch Marketing?
There is so much to take in when it comes to planning, executing and finalising a Promotional Marketing Campaign, Event, Function or Activation. We cover the common Promotional Marketing mistakes, or should we say lessons! Not Outsourcing to Experts Okay, if you are an absolute octopus and guru with so much time, expertise and resources then this one wont be relevant, but for everyone else, Make sure you are outsourcing to experts. Don’t DIY for… Continue reading Common Promotional Marketing mistakes (lessons)
Brand Activation Definition Whether you are a start-up, an established brand launching a new or improved product, or just wanting to get your brand out there with a unique approach, Brand Activation’s may be the next marketing campaign you do. Brand activation’s have become popular, over the years and have been forecast to be the most successful marketing tactic within the next 12 months. Now that the Corona Virus has wilted the industry and Brand… Continue reading What does Brand Activation mean
This is a Q&A Interview with Michelle Harrington, Director of Eventurous, and hosted by Heidi Hamilton, Director of Flash Point Promotions Download the Q&A INTERVIEW by PDF here! Heidi: Let’s get stuck into it Michelle! Tell us a bit about you! Michelle: Certainly, my name is Michelle Harrington and I am the founder and director of a promotional marketing agency in Melbourne, Aus. I am also a Mum of 2 beautiful boys, a 4 year… Continue reading Q&A Interview with Eventurous Director: Michelle Harrington