You have completely lost a client worth thousands, how and why? The worst possible outcome of a completed project is your client (or soon to be ex client) is dissatisfied with your agency and your capabilities. Usually, the result is due to unestablished client expectations, mislead expectations or over explaining your companies’ capabilities and under delivering. This is more common than most companies think and it happens when a campaign has been rushed, not enough… Continue reading Managing & Delivering to your client’s expectations – Top 10 Tips