You can’t stand out from your local competitors if you don’t know what they’re doing. You may not be able to visit your competitors yourself without raising suspicion, but have trusted sources such as your friends or family members that can “mystery shop” to check them out in person.
Meanwhile, behind the scenes, you should check out the competitors’ online marketing platforms, this will help you find out what they are doing in the community, their special offers and the type of content that they post.
Now, what can your business do different to stand out?
In order to activate your brand and connect with potential customers, it is key to create a marketing campaign that generates excitement and engagement around your brand awareness. To stand out from your competitors you need to think BIG and think small. Standing out does not mean shifting your entire marketing strategy, sometimes it’s the little things that count!
Starting with having a solid team for an activation or campaign d is crucial, Flash Point Promotions can assist with all of your staffing needs – From 1 man events, lengthy campaigns to large events.
You have assessed your competition, assessed the market now it is time to plan the attack!
Here are some ideas to set your business apart from its competitors
- Have a family fun day dedicated to the community at or near your business, this will help with networking and getting your name out there! Using Character Mascot Suit Staff will be the tip of a great family fun day!
- Using our Brand Ambassadors to engage your customers on a new item on your menu close to your business
- Launching your small business? Launch it the right way using our bar staff, hostesses and greeters – Your guests will be treated A Class.
- Treat your top clients and customers to a VIP night, our Promotional Staff are able to assist with all your staffing requirements.
Flash Point Promotions is a Boutique Staffing Agency, servicing Brisbane – Sunshine Coast & The Gold Coast. Want to know more? Contact us here!