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Multi-touch campaigns reach your target market with a consistent message in a variety of formats to reinforce your brand and message. With a Multi-touch campaign you can maximise effectiveness by reaching out to prospects in a variety of ways at one time. Which is ultimately the perfect marketing strategy for brand awareness, increased sales and getting to as many people as possible, online and offline. A very basic example of multi-touch marketing: Offline Conduct a… Continue reading What is Multi-Touch Marketing?

There is so much to take in when it comes to planning, executing and finalising a Promotional Marketing Campaign, Event, Function or Activation. We cover the common Promotional Marketing mistakes, or should we say lessons! Not Outsourcing to Experts  Okay, if you are an absolute octopus and guru with so much time, expertise and resources then this one wont be relevant, but for everyone else, Make sure you are outsourcing to experts. Don’t DIY for… Continue reading Common Promotional Marketing mistakes (lessons)

Brand Activation Definition Whether you are a start-up, an established brand launching a new or improved product, or just wanting to get your brand out there with a unique approach, Brand Activation’s may be the next marketing campaign you do. Brand activation’s have become popular, over the years and have been forecast to be the most successful marketing tactic within the next 12 months. Now that the Corona Virus has wilted the industry and Brand… Continue reading What does Brand Activation mean

This is a Q&A Interview with Michelle Harrington, Director of Eventurous, and hosted by Heidi Hamilton, Director of Flash Point Promotions Download the Q&A INTERVIEW by PDF here! Heidi: Let’s get stuck into it Michelle! Tell us a bit about you! Michelle: Certainly, my name is Michelle Harrington and I am the founder and director of a promotional marketing agency in Melbourne, Aus. I am also a Mum of 2 beautiful boys, a 4 year… Continue reading Q&A Interview with Eventurous Director: Michelle Harrington

Social media for business can be SO tough! I know this first hand. That is why Promotional Marketing campaigns can be another avenue for your business or brands marketing AND integrating social media with your campaign! This is a double whammy! This is perfect for YOU, if you are wanting to launch a product or service, gain genuine followers, engage with your followers, reward you staff/clients/customers, expend to a new audience, get direct feedback, boost… Continue reading Integrating Instagram competitions with your promotional marketing campaigns

Customers and could be customers are craving new, diverse and different experiences while they are looking to purchase. They are searching for a holistic experience that a business or brand’s channels and touch points interact with them, combining this all into one word – Consumers are looking for an Omnichannel approach. Consumers expect more personalization and a tailored approach,  with the digital age and tech increasing every single day. From a Connected Customer Report from… Continue reading Consumers are craving a new, tech focused approach from brands.

How Flash Point Promotions is different to other agencies  What really differentiates us from any other agency that comes up on google below us? We hear this question day in day out from potential clients,and we get it, you want to make sure you are getting the best service, best staff, fit within budget and so on…. We use multiple platforms for bookings. We understand that not everyone works the same. One client may like… Continue reading Our difference

ALL of these beautiful, inspirational, empowering and influential women and businesses are running events. Looks and sounds pretty easy, right? Having sold out tickets, drinks while working, mingling, getting dressed up – I mean, and I am sorry get your head out of the gutter it is not easy! We have listed below some tips, some hacks and some authentic advice for those marketing their event! Phase one Everyone, and I mean EVERYBODY started with… Continue reading Marketing your event digitally

Strategy Session with Flash Point Promotions We are offering businesses and brands FREE promotional marketing strategy sessions, You can book in a time directly here, or contact us here to reach out! What value will you get out of this? 30 minutes of our Managing Director, Heidi Hamilton’s undivided attention, expertise and focus on your business and goals! A structured plan and report on your strategy session Brainstorm/Ideas for your promotional marketing campaign Your questions answered A… Continue reading FREE Strategy Session with Flash Point Promotions