The Big 5 ‘W’s When Organising a Promotion

Organising Promotions

When it comes to organising, and planning promotions it is crucial to collaborate your who, what, where, when and why for your promotions or event.

Having the in-depth research and back ground for the big 5 W’s will increase the success and audience.

We have outlined Who, What, Where, When and Why when it comes to planning and organising your next promotional marketing campaign.


Ok, so you don’t have an idea yet on what you are promoting or what event it may be. But you want to figure out who you want to be your target market. Collating information from previous campaigns, promotions or events can help significantly, however if this is your first promotion you will need to do in depth research. If you are think about promoting a new kids sun block or a new alcoholic beverage you will need to determine you who, what where and when within one point.

Your target market needs to be relevant, according to your brand, achievable when including your where/when/why/what.


What you are promoting should really be the first point out of all to figure out the other 4 W’s – as they are all significantly impacted on what the product or brand may be.


The Beach, The Shopping Mall, The Park, The Airport, The hottest club – Figuring out your where in respect of holding your Promotion or Event is detrimental to make sure you have the right crowd and at the right time.


So, you are almost there. Only two more W’s to go! This aspect is an essential element for you to have the most success out of your next promotion. When will you be holding it? Such a broad question, will it be in Summer, Winter or will it be in raining weather, hot weather. Determining your when can help adjust where you will be holding your event, so you can get the most of your audience in one location.


The last point that is one to miss, but probably the most crucial factor of all. Why, is this promotion relevant, why will my audience enjoy, why are we hosting it, why are we pushing for this promotion.

Looking for that extra oomph for your next Promotion or Event that you are planning? Contact the Flash Point Promotions team today for your staffing requirements in Brisbane, The Gold Coast, Sunshine Coast and Surrounding!


Drop us a line or request your free quote here today.


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